Leading beverage producer, Guinness Ghana has donated over 6,000 Veronica buckets to its retailers, bar owners and distributors throughout the country, as they transition back to business, post-COVID-19 lockdown.
This comes on the back of the re-opening of some tourist sites and open-air bars nationwide, as the company leverages its ongoing customer loyalty programme, “Yεn Nyin Mbom,” to give back to its trade partners and customers and add value to their businesses.
Over the years, Guinness Ghana has sought to find innovative and creative ways to support its trade partners, and the recent global pandemic has made it more so crucial to extend a hand of support to businesses within its distribution channel.
Commenting on the donation, a beneficiary and owner of Old Timers Spot, located in Adabraka, Mr. Daniel Kwarteng, said, “The Veronica buckets help us ensure that customers wash their hands before entering the bar. We also make sure that they wear their nose masks each time they are coming in.”
In his remarks at the donation drive, Commercial Director, Guinness Ghana, Obinna Anyalebechi, stated that “As government eases the restriction on some bars, Guinness Ghana wants to assure our partners that we are with them and ready to help them get back on their feet, as they bounce back from the effects of COVID-19.”
“In the coming weeks, we are going to look out for retailers and wholesalers who adhere to minimum standards of availability of our products, quality, and visibility. We’ll be doing this throughout the country and those who keep to these guidelines will be rewarded for their efforts. We want to assure our customers that we can and will rise up again if we work together through strong partnerships,” he further added.