Telecom giant MTN has launched the 2023 edition of the Mobile Money (MoMo) month to promote financial inclusion, especially in the informal sector and further accelerate growth in the digital payment platforms.
Top officials from MTN were at the Kejetia Market Complex on Wednesday (2 August) to launch the initiative.
MTN’s Nii Adotey Mingle, Senior Manager of Sales and Distribution in Northern Ghana said fostering growth in digital payments required a shared responsibility from various stakeholders in the financial space.
“In Ghana, mobile money has increased access to financial services for millions of people which has led to the strengthening of the payment ecosystem and deepening financial inclusion…As pioneers of mobile money in Ghana and in the West African subregion this feat is something we are proud of, and it would not have been possible without our cherished customers and stakeholders”, he said.
Available data show that West Africa is the world’s leading mobile money market with Cote D’Ivoire, Ghana and Senegal emerging as mobile money leaders in the region. Launched in 2009, MTN Mobile Money currently has over 11 million subscribers in Ghana.
“So, we want every Ghanaian to be included financially so that those who do not have access to a bank can safely place their money on MoMo. Our platform is stable and robust, and it is the reason the MoMo season comes off in August, so we educate customers on the use of mobile money and fraud prevention”, Mingle explained.
The month-long campaign is being celebrated under the theme, “Addressing the barriers to digital payment adoption in Ghana”. The event brought together agents, customers and other stakeholders.
Participants were sensitised on how to partake in MTN packages which would be rolled out as part of the celebration.
SOURCE: DAILY MAIL GH