‘Save a Life’: MTN revives campaign to stock National Blood Bank

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Some MTN Staff donated blood during the previous exercises in Accra

MTN Ghana Foundation has announced the comeback of its annual blood donation exercise dubbed “Save a Life” after a two-year break due to the COVID-19 pandemic.

The program was initiated to give the staff of MTN, its trade partners and
the public the opportunity to show love on Valentine’s Day by donating a unit of blood to help save lives.

This year, the campaign will take place in all 16 regions simultaneously on Tuesday, 14 th
February 2023 between 8 am- 4 pm. The annual Valentine’s Day blood donation exercise this year is targeted at collecting 4000 units of blood to stock various blood banks across the country.

Commenting on the upcoming event, Senior Manager for Sustainability and Social Impact,
Robert Kuzoe reiterated the Foundation’s commitment to the improvement of health
care delivery in Ghana.

“By running this blood donation exercise, it is our desire to help
alleviate the high numbers of maternal mortality cases since the loss of blood is one of the
leading causes of maternal deaths”.

Mr Kuzoe urged people to go out in their numbers to all the bleeding points in the various
regions to express their love on Valentine’s Day by donating a unit of blood to help save a
life.

“According to the National Blood Transfusion Service, about 36% of the national blood
supply is from voluntary donations and this is not encouraging. We entreat our staff,
stakeholders, and the entire public to help stock the blood banks, especially after the end of
year festivities and most especially post-pandemic effects of a reduction in voluntary blood
donation”, he said.

Since the inception of the initiative in 2011, over 20,000 units of blood have been collected.

The “Save A Life” project has earned the MTN Foundation some recognition including the
“Highest Corporate Blood Donor” in 2013, the “Second Highest Corporate Donor” in 2014
and one of the Highest Corporate Donors” in 2015.

SOURCE: DAILY MAIL GH

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