‘Yellow Care’: MTN Ghana equips over 2000 local businesswomen with digital skills


MTN Ghana employee volunteers have trained over two thousand women entrepreneurs across the country with digital marketing skills as part of MTN Ghana’s 21 Days of
Y’ello Care.

The informal training was designed to educate the women on how they can connect their businesses to larger markets using smart phones and social media.

The telecom giant partnered with certain local organisations to mobilise the women. The beneficiary women, who were selected from the informal sector, were trained in products branding, customer service and basic financial skills.

This year’s Y’ello Care program seeks to support and create conditions to enable these budding women entrepreneurs to better manage and grow their businesses, using digital skills.

The training sessions were held in Accra, Kumasi, Kintampo, Wa, Wamfi, Walewale, Cape Coast, Takoradi, Tamale, Bolgatanga, Nkroankan, Jasikan, Ho, Wa, Damango, Goaso, and Sefwi-Wiawso. The goal was to reach small scale entrepreneurs in both major cities and communities outside the capital cities.

Commenting on this year’s 21 Days of Y’ello Care, the Chief Corporate Services and
Sustainability Officer, Adwoa Wiafe said, “we are very excited at the opportunity to impact the lives of these hardworking indigenous businesswomen. The informal sector contributes greatly to our economy, and we hope that with the newly acquired digital skills, these women will grow their businesses to increase their profit margins, improve the livelihood of their families and contribute to national development.”

MTN’s 21 Days of Y’ello Care is a group-wide employee volunteerism program aimed at giving employees the opportunity to play an active role in community development projects across the countries where MTN operates. Since its inception in 2007, the initiative has impacted millions of people and communities across the continent of Africa.


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