‘Yellow Care’: MTN spearheads training programme for artisans at Ahodwo


Artisans within the Kumasi suburb of Ahodwo in the Ashanti Region have been empowered to explore new methods of doing business to maximize their returns.

This initiative spearheaded by telecom giant MTN Ghana is part of its annual 21-Days-of-Yellow-Care outreach.

At least 150 tailors and dressmakers were taken through new ways of bookkeeping, social media marketing and customer service by officials of MTN.

Senior Manger in charge of Northern Ghana Sales at MTN Simon Amoh said the intervention would promote technological inclusivity.

“The business landscape has changed and these are key variables that should be focused on by anybody who wants to make progress…Business has moved from what we used to know, to the digitized space so you need skills and devices in those spaces to be able to access information and stay relevant”, Simon said.

The CSR drive provided free data; offering practical skills in the local language and volunteering direct support to the artisans at no cost to them.

The artisans were also introduced to some products initiated by MTN to stay connected with their customers.

Ahodwo Zonal Chair of the Ghana Dress Makers and Tailors Association Nicolas Amissah described the engagement as a timely intervention.

“Many of my members are fond of just dipping their hands into their revenues to make impulse purchases but we have been schooled on how to separate our finances from that of our businesses and this is so helpful,” he said.

The artisans resonated actively with the customer service management lectures specifically in the areas of customer satisfaction, consistency and truthfulness in meeting deadlines, an area their fold has been flagged for poor compliance.


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