Actor’s brand is enough to attract endorsements – Selly Galley schools KSM


Ghanaian actress and TV host, Selly Galley, has disagreed with famous Ghanaian comedian Kwaku Sintim-Misa (KSM) for saying actors in Ghana cannot solely depend on the profession to better their lives.

Speaking in an interview with Konkonsa, KSM said the screen icons could possibly have a side job to live certain lifestyles.

He added that any actor or actress who claims to have made money from acting in the country are just deceiving Ghanaians.

However, Galley seemed to have a different perspective of KSM’s assertion.

According to her, the brand of actors are enough to attract endorsement deals that could rake in the revenues, adding that “there are many top actors in Ghana who are living just off these and are doing well.”

She wrote on Instagram: “Actors don’t necessarily have to have a side job. Yes, it’s an absolute plus when they do but where is the capital coming from? The platform and brand an actor has is enough to attract endorsements which companies are now paying very well for, appearances, collaborations and more.

“There are many top actors in Ghana who are living just off these and are doing well. Their passion is paying off without any side jobs. Really well. Even if the monies paid from movies, endorsements and so on are not that much, little drops of water indeed makes a mighty ocean.”

She added: “But I can assure you companies are paying artistes very well in these times. Build a solid brand and you’re good to go!”

When a fan insisted that endorsements are side jobs, she explained: “Note that you’re endorsing brands as an actor not as an entrepreneur. They’d have gone for bankers etc. endorsements come with the job of an entertainer because of accumulated fan base. Brand Endorsement it’s not a side job!

“Film industries in Ghana and across Africa do not pay much due to lack of distribution /marketing platforms and cinemas and many more challenges we acknowledge that, else getting well paid for acting and getting endorsements is very much part of being an entertainer. In fact these two are the only certain avenues of making money as an entertainer. Every other thing is a side job.”

By Juliana Tamatey, Showbiz Writer – Daily Mail GH

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